1/26
Today I met with two separate clients and ended up discussing some the same subjects. The main subject of the discussions in common was – how people look at their sites. First I explained that there are two kinds of people, for the most part, that are looking at the site. There are the visual […]
12/11
As I’m sure this will be the subject of many New Orleanian bloggers today, it is in fact, snowing in New Orleans! But, this will not be a post about the snow in New Orleans; rather a craving I had for coffee while watching the snow fall. When my roommate woke me about the little […]
12/5
I walked in the living room last night and my wife was watching the Victoria’s Secret Fashion Show on TV. In true Victoria’s Secret fashion, the models were gorgeous, the background was beautiful and the production was perfect, but one thing stood out to me very quickly and continued throughout the program, they were not […]
12/3
We could not resist putting this up. 1. Home is where you hang your @ 2. The E-mail of the species is more deadly than the mail. 3. A journey of a thousand sites begins with a single click. 4. You can’t teach a new mouse old clicks. 5. Great groups from little icons grow. […]
11/28
Many times when I talk to an audience about branding, I tell them they have a relationship with their toothpaste. After getting a few chuckles, I proceed to convince them about this metaphor and about brand loyalty. Every time you go to the store, you make a conscious effort of what you buy and in […]
11/24
We talk many times in branding and networking that it is more about the relationship than service, quality, delivery and even price. All those pieces make up the larger picture, the relationship. Clients and customers that have a relationship with your brand and not a transaction with your company will pay more, wait longer, put […]
11/20
It’s that time of year! The Holidays are quickly approaching, and businesses need to get their customers’ attention in the most efficient way. So, smart entrepreneurs are refreshing their web content! PUSH THE REFRESH BUTTON!! Quick!! Do it before the “window” closes! Really, you can’t miss the end-of-the-year update event. Why you ask? Because, right now your customers […]
11/4
You will actually notice that we are changing a few things here on our blog. The articles are shorter, added more frequently and have a less institutional feel to them. We realized we got carried away before and wrote more article-like blog posts instead of writing real blog posts. In looking back we made a […]
10/27
By: Robert Folse, Executive Dir. of Brand Marketing Wow! Can the economic news out there get any more depressing? The bad news has become so oppressive and so prevailing that even businesses that are somewhat shielded from the macro-economic landscape have become concerned for their well-being in the near future. So, what is a hardworking […]
