3/3

Why Your One Home Page is Failing

We spend a lot of time researching, planning, designing, testing, improving, editing, and updating our clients’ website homepages, and, why shouldn’t we? It’s the “main event” and the “key entry point” for new visitors to your website – isn’t it? At the risk of sounding like the internet geek that I am, I have to […]

3/19

Is Your Brand Quarantined?

Navigate through the chaos of COVID-19 using the power of digital marketing – your communication lifeline. The first few months of 2020 have upended society in a way few people could imagine. Businesses, schools, and museums are closed. Restaurants are either closed, empty, or reduced to curbside service establishments. As marketers, we make a living […]

3/13

A Message Concerning COVID-19

It came. It saw. But it won’t conquer. The coronavirus (COVID-19) is in our city and it’s no longer a question of “if” it will have an impact on our lives and businesses – the question is “how large will that impact be?” At DTP, we’ve already had to start thinking outside the box for our […]

10/14

5 REASONS 2 REBRAND

1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]

5/7

DEATH TO THE TEMPLATE – ALL HAIL DIFFERENTIATION

The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you can’t answer this integral question about your company, you are missing the holy grail of marketing knowledge. DIF‧FER‧ENT (adj.) 1. Not alike in character or quality. 2. Not identical; separate or distinct. 3. Not ordinary; unusual. […]