3/3
We spend a lot of time researching, planning, designing, testing, improving, editing, and updating our clients’ website homepages, and, why shouldn’t we? It’s the “main event” and the “key entry point” for new visitors to your website – isn’t it? At the risk of sounding like the internet geek that I am, I have to […]
3/19
Navigate through the chaos of COVID-19 using the power of digital marketing – your communication lifeline. The first few months of 2020 have upended society in a way few people could imagine. Businesses, schools, and museums are closed. Restaurants are either closed, empty, or reduced to curbside service establishments. As marketers, we make a living […]
3/13
It came. It saw. But it won’t conquer. The coronavirus (COVID-19) is in our city and it’s no longer a question of “if” it will have an impact on our lives and businesses – the question is “how large will that impact be?” At DTP, we’ve already had to start thinking outside the box for our […]
10/14
1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]
10/3
Is your tired and out of date brand sucking the life out of your business? Has your marketing stopped producing like it used to? Rebranding can re-energize your business and take you to a new level! Wikipedia Says… Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is […]
5/7
The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you can’t answer this integral question about your company, you are missing the holy grail of marketing knowledge. DIF‧FER‧ENT (adj.) 1. Not alike in character or quality. 2. Not identical; separate or distinct. 3. Not ordinary; unusual. […]
3/12
The tagline at Design the Planet is DREAM. BRAND. EVOLVE. and no matter what your personal business model is, we have found these three words to be a mantra for branding success. Whether you are a business start-up or an established company, moving to the next level – and there is always a next level […]
8/6
As a marketing and branding firm that specializes in working with franchises and multi-location businesses, we meet with a diverse mix of prospective clients across a wide variety of industries that hope to turn their concept into a franchisable brand. These entrepreneurs range from highly experienced experts in their field to newbies that are fresh […]
7/25
A lot of businesses feel the stagnant summer drag, not only from the heat but from the steady slowing of clientele who are up to warm weather activities. Don’t fret, summer is a change of pace for everyone every year, so make the most of it and better your business. While we grownups don’t get […]
