Digital Marketing Services for Business and Industry…
We design and implement so you don't have to
Skill, knowledge, and experience
Digital Marketing for business requires a diverse team of specialists.
Integrated digital marketing requires a team with diverse skills, knowledge, and experience. Sound strategy is vital to ROI. Design The Planet employs a team of talented pros in brand strategy, design, video and photography, website development, content creation, budgeting, advertising, and scheduling. Our knowledge of the latest online marketing trends greatly improves your success across various types of digital marketing.
Apply our 25+ years of experience with a variety of industries to reach your targets and achieve business goals. We dive deep into your business and then apply what we learn across your digital assets. Our team is USA based, vetted, trained, and provided continuing education so we can provide the best results for your business.
What does integrated digital marketing mean? It's a complex system of digital communication tools and techniques woven together to achieve a business' marketing goals and objectives. Currently, digital marketing strategy revolves around a company's website. Your website is the virtual customer experience driving interest, engagement, conversions, and service for your business.
Websites are modern and complex marketing tools that compete for you online. If it's difficult to find your website online, it won't matter how it looks or how well its content is written. For your website to generate a return on its investment it needs to be supported by integrated digital marketing.
Establishing a business strategy for your website guides our front-end SEO work. If you need increased conversions, higher search engine rankings, or better UI/UX? Our team is ready to take your website to the next level.
Whether we build your website or tasked with digital marketing after it's launched, our team goes to work for you. We determine what you need based on your business goals, make strategic recommendations, formulate a budget, and then implement. All you do is sit back and enjoy the results of having a powerful online marketing system working for you!
We build the digital marketing system your business needs. Not every business will benefit from the various tools and techniques available to us today. So, we develop a custom integrated digital marketing system just for you using the elements below:
SEO Strategy and Management
Your business is unique, and your search engine optimization SEO strategy must be too. We develop custom and proven SEO strategies that yield the best results. Achieving first-page search results requires a comprehensive SEO strategy and integrated digital marketing.
Your technical (backend), on-page (front-end), and off-page search engine optimization must work together to improve your search results. Let's help your website achieve on Google, Bing, YouTube, Google Maps, and others.
What are Technical or Backend SEO Services?
Technical SEO includes proper code and plugins, page speed, optimized photography and video, site security, XML sitemaps, site architecture, structured data, open graph tags, and functioning links. These impact how Google ranks and rates your content, and how visitors navigate and engage with your website.
Backend Services require a web developer. We employ a dedicated team of web developers skilled in platforms like WordPress, WIX, Shopify and more. Since we have been building and maintaining complex e-commerce and enterprise-class websites since 1998, we are capable to build your site and available if unexpected issues arise.
What is Frontend or On-Page SEO Services?
On-page SEO helps search engines understand and properly value your content. This is important for your business to be considered an authority on the subject matter. It also helps increase important metrics like visitors' time-on-site, demonstrating you provided value to the search engine user.
Frontend SEO includes details such as:
- page load speed
- contact data
- content strategy
- content writing
- keyword research and application
- competitive analysis
- page titles and meta tags
- image and video optimization
Communicating in your brand language without causing brand disconnect is vital. We employ content creators and writers who are trained to speak in your brand voice. We craft content that helps search engines learn your business while helping you deliver the right message for your website visitors.
What's involved in digital marketing?
Link up to increase authority
The importance of building authoritative links in off-page SEO is worth discussing since business owners often don't understand this area of search engine optimization. Search engines use backlinks to determine how authoritative your website and content are on a particular subject.
Using white-hat SEO link building is critical for your digital marketing strategy. We establish a link-building strategy that will provide consistent and steady growth of quality backlinks from relevant websites and social media platforms. This is intended to keep your backlink profile natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
We utilize a number of link building techniques in our digital marketing services, including:
- Writing in-depth articles for third-party websites as a guest post, which includes a link back to your website.
- Contacting high-authority websites to suggest content improvements to existing articles.
- Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
- Managing affiliate marketing.
- Adding your website to industry-specific directories.
Content Marketing Strategies
Most businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience. Content is used for digital marketing by creating and sharing relevant blog articles, informative videos, case studies, white papers, and other created media. Additionally, the content on your website is very important to how search engines learn about and categorize your organization.
Utilizing this digital marketing technique helps establish your company as an industry thought leader and subject expert. It also helps you dominate organic search results and the attention span of your target audience.
When your brand is respected as a source of valuable advice or guidance, customer conversion improves. We help digital marketing clients generate the right content marketing plan for their specific business, industry, audience and goals.
Before crafting a content marketing plan, it's important to know and understand your target audience. We want to utilize the best media format for the content (blogs, case studies, white papers, videos, podcasts, articles, etc.). We help you determine the best delivery method (social media, search-engines, email, SMS, broadcast marketing channels, or some other medium).
Our internet marketing team has experience implementing content marketing strategies that exceed goals. We'll help you develop blog content, infographics, podcasts, videos, email campaigns, white papers, case studies, surveys, webinars, checklists, listicles, and more.
Content is key
Can we all be social
Social Media Advertising Services
Using social media ads in digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by interests, behaviors, and demographics.
We'll help you budget for setting up the campaigns, creating landing pages, and performing conversion rate optimization to ensure the paid ads function as lead generation or sales generation tools for your business.
By leveraging social media platforms' data, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for competent marketers, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media advertising.
We help small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. And, we have the resources and talent to develop and improve your advertising creative. This helps to avoid ad decay and ad fatigue to prevent campaigns from suffering from degrading performance.
Search Engine Marketing Services
The use of search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. Google and Bing Ads offer a quick and effective means of connecting your business to an engaged audience that is actively looking for your products or services.
The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels, and bidding on valuable key-words that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, making paid advertising a cost-effective digital marketing strategy. Your business' budget, needs and goals will dictate your SEM plan. Get with us to discuss how to best utilize these strategies and tools to meet your goals.
Do you need strong digital marketing?
Design The Planet is a digital marketing powerhouse! Our team has over 25 years experience helping clients grow using the right mix of integrated digital marketing tools and techniques.
What is the right mix?
It varies from company to company, so we offer different tiers of services to cater to your brand’s specific needs, aspirations, and budget. Not sure what you need? Give us a call and we will work with you and your team to create a plan for an effective integrated digital marketing system.
Your hard work and brand deserve to stand out online. And you deserve effective and efficient digital marketing that isn’t eating away at your resources (or getting ignored completely). Whether you need help crafting strategy or are ready for implementation to drive growth and engagement, we can make that happen!
Email Marketing Services
Email is primarily a business communication tool. However, you can use email marketing as a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue. What else can email marketing do? Bring awareness to your social media, engage past customers, and gain valuable information about your target audience.
We help digital marketing clients use email marketing campaigns to achieve sales and marketing goals. We create subscriber lists, segment audiences, and even develop email marketing drip campaigns.
Building and nurturing email marketing lists is vital to successful email marketing. But how do you create a great list that is worth marketing to? By implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, event collection, referral programs, affiliate programs, and numerous other methods. We can help you grow a vibrant email list and make it work for your business.
Direct marketing approach
Lead Generation Strategies
Not everything can be sold on the internet. For many businesses, a phone call or in-person conversation is needed to close the sale. Lead generation strategies are critical for businesses to acquire new customers and grow their business.
Utilizing a variety of tactics such as online marketing, content marketing, PPC, SEO, email marketing, and more, businesses can attract potential customers and convert them into leads. Through effective lead generation strategies, businesses can build relationships with prospects, nurture leads, and close more deals. Additionally, lead generation strategies can help businesses evaluate the effectiveness of their marketing campaigns and optimize them to maximize ROI.
Some common lead generation strategies include:
- providing helpful content
- retargeting past website visitors
- nurturing contacts thru email marketing
- engaging visitors with live chat
- developing free tools for visitors
- referral and affiliate programs
- creating video content shared online
- free webinars for visitors to attend
- helpful downloadable content
Lead generation is both art and science. Have our team develop and implement lead generation strategies across your digital assets to test what works best for your business.
Video Marketing and Video Production
Video is now mainstream online! As a full-service digital marketing firm, we offer video production, editing, and video marketing. This is vital for content marketing strategies that require video assets.
Your digital marketing strategy may require the creation of videos for:
- product/service explainers
- education or entertainment on YouTube
- Facebook Ads campaigns
Video is a compelling marketing tool for sales and recruiting, but can be very expensive to create. We'll help you consider ROI and production options to determine if video is right for your digital marketing plan.
There are many great applications for video production within your digital marketing strategy. You can use videos to demonstrate unique features, teach concepts, and improve visitor duration. You can also implement videos within digital advertising campaigns to bring life to paid campaigns.
Our team can make video happen
How else can we help? Our arsenal of marketing techniques and tactics is deep and we add to it every week. We also use:
- Paid Search
- Content Marketing
Ready to discuss your plans for world domination or just some solid business growth?Get in Touch