“Bye Bye Birdie” – The Rebrand of Twitter to “X”
In the realm of technology, few figures have captivated the world’s imagination as much as Elon Musk. The visionary entrepreneur and CEO of companies like Tesla and SpaceX consistently surprise the public with innovative ideas and daring endeavors. Recently, Musk raised eyebrows once again by changing the name of one of the most popular social media platforms, Twitter, to simply “X.” Here’s a deep dive into Musk’s reasoning:
In a recent post, Musk stated, “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing”. Although the app was super successful in its run, the increasing allegations of wrongful censorship drove Musk to take over and rebrand the platform entirely.
Since he seems to have an affinity for “X”, it’s understandable he would call his proposed “everything app” X. A simple x-splanation for the rebranding from Twitter to X is that Elon Musk just loves the letter X. One of his early Tesla Models was called the Model X, his space exploration program is called SpaceX, and even PayPal was originally X.com before he sold the company. His daughter’s name too, “x æ a-12,” is pronounced as “X.”