Starbucks Brand Review – Gratis

In the interest of full disclosure: I do “like” Starbucks coffee, and I own Starbucks stock. After a recent trip to the Czech Republic and Germany, I was finally able to see and review how the Starbucks brand is performing in other countries and compare it with my US experience. While I have experienced the […]


Nacho Mama’s “Cinco de Mama”

Nacho Mama’s is a fun and festive restaurant that works hard to produce great food and good times, while keeping people coming back for more through their attention to flavor and hospitality. For a restaurant that’s used to being unique, Nacho Mama’s annual Cinco de Mayo celebrations weren’t standing out despite offering live bands, contests, and special prices.


Louisiana Office Products

Louisiana Office Products (LAOP) is a 30 year-old family owned office supply and furniture company. The company’s outdated look and feel positioned LAOP as the “chair store,” despite selling a full range of office supplies, equipment and furniture. With the need to compete against big box competitors, LAOP needed a way to harness its unique brand differentiation, change its outdated image and attitude, and infuse its brand community with enthusiasm.


GNO, Inc. – Mobile App

GNO, Inc. ambassadors often find themselves in situations where they have the opportunity to promote New Orleans, and they need the necessary facts and figures in front of them to support their statements when the opportunities arise. CEO Michael Hecht realized he was fielding a large number of urgent phone calls from people requesting information about the area. He realized applied technology was needed to handle this issue; something that could provide the information in a quick and efficient manner.


Scooters Chicken – Brand Development

Download a pdf of this case study. About the Brand Scooters Chicken is a new, quick service, family-friendly chicken restaurant originating in the Metro New Orleans area. They differentiate themselves with great tasting, juicy chicken, friendly service, quality side items, and an ever evolving menu. In the past 2 years, Scooters Chicken has grown from […]


Pat O’Brien’s Bar – Website Redesign

Click to download a pdf of this case study. About the Brand Pat O’Brien’s Bar is an internationally renowned entertainment establishment located on Bourbon Street in the heart of the New Orleans French Quarter. The bar is known for its famous Hurricane drinks, garden patio, and piano bar entertainment. Pat O’Brien’s is over 75 years […]


Premium Parking – Web Marketing

Click to download of this case study. About the Brand At only 3 years old, Premium Parking is a relatively new parking company in New Orleans. They own and maintain parking lots and garages in New Orleans’ CBD (Central Business District) for large office buildings. These are located near the Superdome and New Orleans Arena […]