Navigate through the chaos of COVID-19 using the power of digital marketing – your communication lifeline. The first few months of 2020 have upended society in a way few […]

For years now, my motto in life as well as in business has been, “If there is no wind, row.” For me, the wind symbolizes a good team, good clients […]

Remember mass marketing ­– when finding your target audience could be like standing at one end of the gym and trying to make a basket at the other end of […]

You know that cheerleader in high school you tripped all over yourself trying to impress, and, for about five minutes, thought was your girlfriend? One minute she made you feel […]

It’s never too early to get a jump on next year’s business plans or to start listing the goals you’d like to accomplish. And if digital marketing isn’t close to […]

It’s likely you’ve heard by now that video marketing is the new sensation that’s sweeping the…well, globe! Recent data from Cisco anticipates that roughly 80% of all global Internet traffic […]

More than likely, in the last few months, several of your most frequented social media platforms and websites have popped up with this notorious message upon visiting the site: “We […]

Marketers, these days, can easily promote websites using social media, paid advertising, SEO, and automated marketing to reach the target demographic that will have the highest rates of engagement online. While these integrated […]

For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model is rooted in marketers having the financial power, status, and exclusivity necessary […]