11/3

Is Social Media Marketing Good for Business?

Social media marketing should be…social. Picture this: You’re walking through the mall, enjoying a delicious Auntie Anne’s cinnamon pretzel hand-in-hand with your significant other, when you’re accosted by a woman at a kiosk. She insists that she rub your hands down with her Dead Sea lotion. This isn’t a polite conversation, she’s in your face […]

9/26

How to Create Marketing Videos on a Budget

It’s likely you’ve heard by now that video marketing is the new sensation that’s sweeping the…well, globe! Recent data from Cisco anticipates that roughly 80% of all global Internet traffic will come from video content. In our current marketing environment, video content has become a necessity for many businesses attempting to reach their audience. What […]

4/12

Paid Owned Earned Media: The Cultural Shift from Affluence Marketing to Influence Marketing

For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model is rooted in marketers having the financial power, status, and exclusivity necessary to buy the right to reach a desired targeted group of consumers. Glamorous affluent brands dominated the marketplace through the lure of premium advertisements produced […]

9/6

Do you know about Drone Rules & Regulations?

As a business owner I, like you, am enthused by the new capabilities drones provide. We can take our images to a “new level” and the expense of aerial photography, in many ways, has become affordable. Aerial pictures, videos, and landscape shots all from one brilliant machine that we can control. So it was only […]

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