4/21
Are hashtags still relevant today for social media usage? What was once a hyperlinked tag used to categorize posts for easier discovery is now additionally used by social media algorithms to rank posts and show them to users who would likely be interested. In some applications instead of users using hashtags to find posts, the […]
11/3
Social media marketing should be…social. Picture this: You’re walking through the mall, enjoying a delicious Auntie Anne’s cinnamon pretzel hand-in-hand with your significant other, when you’re accosted by a woman at a kiosk. She insists that she rub your hands down with her Dead Sea lotion. This isn’t a polite conversation, she’s in your face […]
12/9
How-To Successfully Market A Company in New Orleans New Orleans is a mysterious city in ways that go beyond voodoo, above-ground cemeteries, swamp monsters, and secret recipes. Marketing in New Orleans for out-of-town ad agencies and other companies find our city both bewitching and perplexing. Why? Because, like Dennis Quaid said in that awful Cajun […]
3/19
Navigate through the chaos of COVID-19 and avoid quarantining your brand by using the power of digital marketing – your communication lifeline. The first few months of 2020 have upended society in a way few people could imagine. Businesses, schools, and museums are closed. Restaurants are either closed, empty, or reduced to curbside service establishments. […]
9/26
It’s likely you’ve heard by now that video marketing is the new sensation that’s sweeping the…well, globe! Recent data from Cisco anticipates that roughly 80% of all global Internet traffic will come from video content. In our current marketing environment, video content has become a necessity for many businesses attempting to reach their audience. What […]
4/12
Addressing The Cultural Shift from Affluence to Influence Marketing For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model is rooted in marketers having the financial power, status, and exclusivity necessary to buy the right to reach a desired targeted group of consumers. Glamorous affluent brands dominated […]
2/10
The champions of advertising in 2018 are utilizing social media channels as invaluable platforms of consumer connection, and realizing the potential reach that each digital campaign actually holds.
2/2
The brains of human beings are fighting a war against an enemy that is both invisible and inherently unbeatable. This enemy? Information. Tons of it. As marketers, all this leads us to one vital conclusion when it comes to branding: CLARIFY YOUR MESSAGE!
9/6
As a business owner I, like you, am enthused by the new capabilities drones provide. We can take our images to a “new level” and the expense of aerial photography, in many ways, has become affordable. Aerial pictures, videos, and landscape shots all from one brilliant machine that we can control. So it was only […]
