3/19

Is Your Brand Quarantined?

Navigate through the chaos of COVID-19 using the power of digital marketing – your communication lifeline. The first few months of 2020 have upended society in a way few people could imagine. Businesses, schools, and museums are closed. Restaurants are either closed, empty, or reduced to curbside service establishments. As marketers, we make a living […]

9/26

Video Marketing On A Budget: 3 Methods to Achieve Results

It’s likely you’ve heard by now that video marketing is the new sensation that’s sweeping the…well, globe! Recent data from Cisco anticipates that roughly 80% of all global Internet traffic will come from video content. In our current marketing environment, video content has become a necessity for many businesses attempting to reach their audience. What […]

4/12

Paid Owned Earned Media: The Cultural Shift from Affluence Marketing to Influence Marketing

For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model is rooted in marketers having the financial power, status, and exclusivity necessary to buy the right to reach a desired targeted group of consumers. Glamorous affluent brands dominated the marketplace through the lure of premium advertisements produced […]

9/6

Do you know about Drone Rules & Regulations?

As a business owner I, like you, am enthused by the new capabilities drones provide. We can take our images to a “new level” and the expense of aerial photography, in many ways, has become affordable. Aerial pictures, videos, and landscape shots all from one brilliant machine that we can control. So it was only […]

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