Video and Photography
Showing Is Telling.
Quality Connects...
Just like you, audiences today still prefer to do business with people they know and trust – even if that connection is a virtual one.
Successful marketers will tell you that building a real connection with new business prospects in the competitive digital space takes serious storytelling skills.
Adding compelling video and photography to your marketing brings a new depth to your storytelling, building a true connection between your team and your customers.
Video Examples:
Southern University Foundation
Social Media Videos
Insights
HBCU grads love their schools. Here in Louisiana, the experience and connections students make at Southern University not only change lives, they change the world. Today, a new generation of HBCU students are counting on Southern University to help them continue to break down walls and shatter glass ceilings. And now, perhaps more than ever, that takes funding. Lots of funding. That’s where Design the Planet comes in.
The Challenge
In 2023, in the buildup to Southern’s Give Day event, Design the Planet was asked to create a video that could be used on Southern’s website and across all their social media channels.
Our goal was to move hearts and open the pocketbooks of thousands of successful alumni and hundreds of corporate funding partners worldwide.
Strategy
Using Southern’s backlog of stills and video footage, our team crafted inspiring video shorts highlighting the life-changing nature of the Southern University experience.
Results
According to our client, the work played a huge part in helping them exceed their Give Day goals. The audience was ALL IN!
LSU Department of Orthopaedics
Interview Style Video
Insights
LSU Health Sciences New Orleans, Department of Orthopedics is focused on two things: Staying on the cutting edge and edging out the competition when it comes to attracting the best and brightest residents.
The Challenge
To encourage orthopedic residents to apply, our team was charged with creating a series of interview-style videos. Each spotlighted a practicing professor – brilliant, dedicated men and women who inspire students while delivering leading-edge outcomes.
Strategy
These videos are being used across a variety of communication channels as well as on the website bio pages of the respective doctors. They help the viewer feel like the doctors are speaking directly to them, allowing them to connect in a more personal way than they could with through a typical website bio.
Results
The videos garnered the attention the client was hoping for. As a result of the posts and videos, the number of applications rose significantly and the department is thriving.
See more of our LSU Department of Orthopaedics videos.
River Road Coffees
Website Header Video
Insights
How does a successful family-owned coffee roaster in Baton Rouge convince the business community their coffee is better than the other guy’s? Well, since you can’t reach through the screen with a cup of coffee to sample, you create an entertaining video that makes the viewer not only curious about the product but actually like the people at River Road Coffee.
The Challenge
Despite their successful retail business, River Road Coffees is predominately an office-coffee service provider. Our challenge was to brew up a video that conveyed the flavors and passion RRC brings to every aspect of their business. Our goal was to keep it casual, light-hearted and on brand. And if we could get a few laughs along the way, why not?
The Strategy
With a fun voiceover that conveyed how essential it is to have great coffee at the office, we put a smile on the face of the potential River Road coffee drinker, encouraging trial.
The Results
Since the video appeared, more than 200 companies have requested samplings at their places of businesses. River Road is on the road to continued growth.
Are you ready for out-of-this-world video and photography from Design the Planet?
Call for a free quote (504) 391-1550
Professional Photography makes you look professional!
Investing in professionally crafted digital marketing can take your business to the next level of success. But, it's easy to fall into the DIY trap regarding your photography and videography for web and social media.
Smartphones today are packed with professional-grade photography capabilities making it easy to fall into DIY trap.
Still, our clients find that investing in professionally crafted digital marketing is the best way to break through the clutter. Understanding lighting, how to get best angles, the importance of eliminating background clutter, and the part color plays impacts results. Having professionals behind the lens leads to professional success.
Our 25+ years of graphic design and marketing experience has taught us how important using professional photography and videography is to the outcome of your communications projects.
Don't skimp on looking great. Contact us to discuss your professional photography and videography needs before you DIY.
Ready to discuss your plans for world domination or just some solid business growth?
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