There are many things a franchise or multi-location business can do to create that sense of consistency and seamless brand delivery so important for a customer base which, in some […]

Why should a person focused on franchise brands and marketing write this blog? 1) We don’t want to keep this a secret. And, 2) Nothing can effect your brand perception […]

As a Franchisor or a Franchisee you can produce huge results for your location by implementing an Email Marketing Campaign. Many franchises use email marketing for customer retention or loyalty […]

from our Franchise Growth Forum meeting– New Orleans This week I participated in our regional Franchise Forum of which I am one of the founding members,  and the topic of discussion was choosing “The […]

The Franchise model of expanding brands into multiple location businesses quickly and efficiently has been around a long time, but that doesn’t mean that starting a franchise is an easy […]

The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you […]

As a team member at Design the Planet, an award-winning brand marketing and design firm that specializes in building and improving franchise and multi-location brands, I help guide our clients […]

Think your business has what it takes to make it as a successful franchise? Not so fast! First, make sure that you have thoroughly covered all of the items on […]

Through over 15 years of experience building and improving brand identities, our team has developed a set of specific guidelines and processes that are a must when creating a visual […]