Today I met with two separate clients and ended up discussing some the same subjects. The main subject of the discussions in common was – how people look at their sites.

First I explained that there are two kinds of people, for the most part, that are looking at the site. There are the visual people who look for images of what they want – then there are the key-word people out there who are looking thought the text to find what they want.

We have to build sites for both groups of people – depending on the target market.

As we design sites we also have to keep in mind the third kind of user (non-user) – the Search Engines. They could give a flying-flip about the images. For them it is only about the content.