4/21
Are hashtags still relevant today for social media usage? In short, yes. But its usage is not the same as it was originally intended. What was once a hyperlinked tag used to categorize posts for easier discovery is now additionally used by social media algorithms to rank posts and show them to users who would […]
11/3
Social media marketing should be…social. Picture this: You’re walking through the mall, enjoying a delicious Auntie Anne’s cinnamon pretzel hand-in-hand with your significant other, when you’re accosted by a woman at a kiosk. She insists that she rub your hands down with her Dead Sea lotion. This isn’t a polite conversation, she’s in your face […]
9/26
It’s likely you’ve heard by now that video marketing is the new sensation that’s sweeping the…well, globe! Recent data from Cisco anticipates that roughly 80% of all global Internet traffic will come from video content. In our current marketing environment, video content has become a necessity for many businesses attempting to reach their audience. What […]
2/10
The champions of advertising in 2018 are utilizing social media channels as invaluable platforms of consumer connection, and realizing the potential reach that each digital campaign actually holds.
5/29
I remember the first time I told a client that we were taking our whole team to Paris in May. “How extravagant,” she said. A company-paid vacation.” I could see why she might think that, but the trip really was designed to be so much more than a perk. Yes, it was a way to […]
6/6
1. Take photos of people! Share photos of people! It sounds so simple, but too many times companies show an empty office or location. We are human, and that means we want to see other people on “social” media. Not only that, but prospects and clients want to see you and your people on the […]
5/19
1. Research and plan the timing of your post. It doesn’t matter what social media platform you are using, you should post when more users are online and actively checking their feeds. Here’s two Great Examples: Facebook: according to FB stats, most people check Facebook in the 7:30pm-9pm range (however, there is a notable increase […]
8/28
And no … Having your CEO’s name on the Ashley Madison list is not one of them. Over the last 17 years, we’ve worked with plenty B-to-B companies on their marketing planning and implementation. B-to-B companies have always been our specialty, and even though there are many categories we no longer serve, we really enjoy […]
7/2
Since you now know what your social media company won’t tell you, let’s dig in to the basics of Social Media for Business-to-Business companies. This short article will help you start to decide if you will be doing the social media yourself (internally) or if you need to contact the pros. WHY you should be […]
