3/3
We spend a lot of time researching, planning, designing, testing, improving, editing, and updating our clients’ website homepages, and, why shouldn’t we? It’s the “main event” and the “key entry point” for new visitors to your website – isn’t it? At the risk of sounding like the internet geek that I am, I have to […]
11/7
Thanks to Pinterest and HGTV, everybody’s into DIY (Do-It-Yourself) these days. We think that’s fine if you’re making a wreath for your front door or even remodeling the bathroom, but sometimes going solo is a big no-no. We’ve all heard the adage, “The lawyer who represents himself has a fool for a client.” And while […]
4/8
For years now, my motto in life as well as in business has been, “If there is no wind, row.” For me, the wind symbolizes a good team, good clients and good sales. I’ve discovered there will be times in business where the wind is always at your back and it’s nothing but smooth sailing. […]
2/28
Remember mass marketing – when finding your target audience could be like standing at one end of the gym and trying to make a basket at the other end of the court? With tools like geofencing and remarketing, those days of “Hail Mary Marketing” are coming to an end. Businesses used to waste thousands of […]
12/4
It’s never too early to get a jump on next year’s business plans or to start listing the goals you’d like to accomplish. And if digital marketing isn’t close to the top of that list, 2019 might get a little bumpy! Don’t worry, the team at Design the Planet has you covered. Each year we […]
8/28
Personalizing your website can be executed in tons of different ways, but is mostly all about letting the interwebs see a more human side of your brand and [...]
6/7
More than likely, in the last few months, several of your most frequented social media platforms and websites have popped up with this notorious message upon visiting the site: “We have made new updates to our privacy policy…” This is no surprise; the world has been in a very public, ceaseless debate concerning the intricate […]
5/11
Marketers, these days, can easily promote websites using social media, paid advertising, SEO, and automated marketing to reach the target demographic that will have the highest rates of engagement online. While these integrated tools are indispensable to increasing that online traffic and expanding brand awareness, it can be easy to overlook one of the most important (and most […]
4/12
For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model is rooted in marketers having the financial power, status, and exclusivity necessary to buy the right to reach a desired targeted group of consumers. Glamorous affluent brands dominated the marketplace through the lure of premium advertisements produced […]
