Importance of Content Marketing

If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you’ve been reading and hearing all about how online content is king. All this hub-bub should have you very concerned about who’s handling your online marketing efforts such as writing content for your website (which now needs constant refreshing to maintain its […]


Why Less Is More.

Ever been to a restaurant with a 10-page menu? There are lots of choices, but when you finally figure out what you want, your palate is so confused that your taste buds can only react with a big “meh?” Yeah, we’ve all been there. If you want a great steak, go to a steak house. […]


Is Your Presentation So 1987?

While working on strategically important PowerPoints for a client, I was struck by the thought of how many PowerPoints and other “compelling” presentations are designed and delivered without much creative thought. I considered all the presenters around the world who are getting up in front of their audience of 30 or 3,000 people, only having […]


The Speed of Website Rant

I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more […]