10/14

5 REASONS 2 REBRAND

1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]

8/5

10 Best Marketing Practices for Attracting the Illusive Millennial Consumer

Millennial consumers, enabled through mobile and social digital technologies, are redefining what a Brand must offer to attract them and win them as customers. Today’s consumer is actively searching for Brands that align product value with corporate values. The following TEN BEST BRAND PRACTICES are proven to engage today’s Millennial consumer on their issues of Brand […]

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6/27

Things To think through before deciding to franchise (Part Two)

The Franchise model of expanding brands into multiple location businesses quickly and efficiently has been around a long time, but that doesn’t mean that starting a franchise is an easy process. Here is Part 2 of Things to Think Through as you are considering whether your Brand has what it takes to become a successful […]

5/7

DEATH TO THE TEMPLATE – ALL HAIL DIFFERENTIATION

The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you can’t answer this integral question about your company, you are missing the holy grail of marketing knowledge. DIF‧FER‧ENT (adj.) 1. Not alike in character or quality. 2. Not identical; separate or distinct. 3. Not ordinary; unusual. […]

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12/28

Buy a Restaurant or Bar Concept – or Make Your OWN?

Some Things to Know Consider… I came across the story of Ruth’s Chris Steakhouse the other day – it speaks of humble beginnings, Ruth’s desire to do “something” to put her kids through college, mortgaging her home, all to buy a business – Chris Steakhouse. http://www.myneworleans.com/New-Orleans-Magazine/October-2011/The-Empire-of-Sizzzzzzzle/ We work with both kinds of Restaurant & Bar […]

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9/8

Don’t Pour Money in a Hole! Save Your Marketing Dollars

If you’re establishment(s) offer food and beverage for sale, and you do it well, then you shouldn’t have to pump loads of money into an ongoing aggressive marketing campaign year round. if you do need constant marketing then you are probably pouring money in a hole. You are doing something wrong. Marketing a new concept […]

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2/26

Why Advertise? Or Do I need to Advertise?

Lets be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later. Why Advertise? No matter what kind of business you are in, you should be advertising in some way to reach out to […]

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