Sales, Marketing, & Buyer Personas: The Trifecta of Optimal Brand Delivery

As a team member at Design the Planet, an award-winning brand marketing and design firm that specializes in building and improving franchise and multi-location brands, I help guide our clients through fleshing out their ideal buyer personas as an integral piece of the overall process of effectively connecting with their target audience. Building your buyer […]


100% Improvement On Franchise Brand Delivery

Recently, I listened to a webinar that reviewed a 2013 QSR Performance Study which profiled and compared the speed, accuracy, quality, and consistency (cleanliness, speaker sound, etc.) of five drive-through QSRs. The judges visited over 1,000 fast food locations for the purpose of the project – talk about a lot of chicken tenders and burgers! […]