What are AdWords?

Many search engines rely on income from “paid search” keywords in advertising. These search engines includes: Google AdWords, Bing Ads, etc. Advertisers pay for ad placement in their serach results. Paying for the potential to find new customers based on the keywords and search terms selected for ads.

Why are AdWords Important?

In order to decide which ad appears as a result of a keyword search query, an “ad auction” process takes place. Advertisers identify “ad words” (keyword search terms,) then must “bid” on them. By stating how much they are willing to pay they will have their ad placed alongside a users keyword search results.

Ad Words allow companies to reach an immense audience. The trillions of web searches each year offers huge potential for advertisers to reach new customers by placing their ads directly in the search query results.

How Do We Use AdWords to Benefit You?

At Design the Planet, we have experience in AdWord campaigns of all sizes. We have refined our keyword identification and bidding practices over years of successful Search Engine Marketing work. Our multi-tooled approach to marketing is beneficial when building these campaigns, and our brand auditing, data analysis and content creation skills all come into play when crafting your perfect search engine ad.

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