Your Website is Your 24/7 Salesperson—Is It Doing Its Job?
Think of your website as a virtual storefront. If it’s slow, outdated, or confusing, visitors will walk away faster than a tourist dodging Bourbon Street puddles.
A professional web design company doesn’t just make your site look pretty—it engineers an experience that keeps users engaged, builds trust, and converts clicks into customers.
Adrienne Folse and her team have been designing professional websites for over 25 years in and outside of New Orleans.
So, how does website design impact user experience (UX)? Let’s break it down:
1. A User-Friendly Website = More Sales & Leads
First impressions matter. Studies show that users judge a website in 0.05 seconds—that’s quicker than blinking! If your site looks like it’s stuck in 2009, visitors will bounce faster than a rubber ball.
Here’s how a top-tier web design agency improves UX:
✔️ Intuitive Navigation – Visitors should find what they need in 3 clicks or less
✔️ Mobile-Friendly Design – Over 60% of web traffic is mobile—if your site isn’t responsive, you’re losing business
✔️ Fast Load Times – If your pages take longer than 3 seconds, 53% of users will leave
✔️ Conversion-Optimized Layouts – Every button, color scheme, and section is strategically placed to drive action
2. Your Website Must Work for Google, Not Just Visitors
Even the best-looking website is useless if no one can find it. That’s why a great web design company incorporates Search Engine Optimization (SEO) into the build. Not sure why SEO is important? See Adrienne’s blog about it.
What SEO elements improve UX?
- Clean code & structured data (so Google can index your site properly)
- SEO-friendly web pages (optimized headlines, images, and meta descriptions)
- Strategic internal linking (guiding users through the site effortlessly)
- Fast, secure hosting (because slow = death in the digital market)
3. A Great Website Adapts to the Future
The internet evolves constantly, and so should your website. A web design company ensures your site isn’t just built and forgotten—it stays ahead of trends and keeps customers engaged.
What Does This Mean?
✅ Scalability – As your business grows, your site should grow with it
✅ Security Updates – Protection against hackers and threats
✅ Seamless Integrations – From social media to e-commerce, everything should work together
4. Case Study: What Happens When You Get Web Design Right?
Let’s talk real results. Businesses that invest in professional website design services typically see:
Higher engagement – Users stay 47% longer on well-designed websites
More conversions – Redesigning a website can increase conversions by 200% or more
Better brand trust – 75% of consumers judge a brand’s credibility based on its website
5. What to Look for in a Web Design Company
Not all website design companies are created equal. Here’s how to pick the right one:
Proven Portfolio – Look at their design projects and case studies
SEO & UX Expertise – A pretty site is useless if no one can find or use it
Industry Experience – Have they built sites for businesses like yours?
Ongoing Support – Do they offer maintenance, updates, and marketing services?
Time for a Website Makeover? Let’s Talk!
Your website should be working hard for your business—not holding it back. If it’s outdated, clunky, or not converting visitors into customers, it’s time to invest in a web design project with the right design experts.
Call us today or schedule a free consultation to transform your online presence!
