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Why Design the Planet?

So what’s different about DTP?

“At Design the Planet, we see each Core Partner’s brand as a planet. At the center of each planet are its core beliefs, principles, differentiation, and the culture of the brand. The crust of the planet is the encapsulation of how the brand is experienced. Each planet is different in size and need in order to create a sustainable and renewable environment. We use our talents, experience, abilities and resources to shape and improve every planet to its highest growth potential.”

Mission Driven Strategy and Creative:

Our mission is to immerse ourselves in the characteristics that make your business unique and compelling to you and your brand communities. Then we utilize what we’ve learned to build the strategies and systems, and design the tools and implementation processes needed to overcome your challenges, frustrations, and barriers. We help our Core Partners avoid facing commoditization through:

  • Our expertise in verticals
  • Our proven processes and systems
  • Our marketing-centric strategies
  • Implementation of ROI driven creative and tools
  • Real brand marketing (not advertising or creative work wrapped in the guise of brand marketing)
  • Core Partnerships designed for long-term advisory/consulting relationships

Our Process:

Based on over two decades of successfully branding and brand-marketing Core Partner business, we have developed our proprietary Discovery process and customizable strategic implementation systems to help you reach for what’s next. Whether that’s the next level of success, expansion into new markets, transitioning ownership/leadership to the next generation, or branding for exponential growth, our talented team of marketing and creative professionals take an intuitive yet thoughtful approach to overcoming challenges and frustrations that hinder your business success.

Our Core Partnership Relationships:

We’re not the “Yes” men you’re looking for, so if that’s what your business wants, then move along… move along. All kidding aside, we drill to your core to take a comprehensive look at your business—meeting your people, reviewing your processes, searching out unique differentiation, and documenting what we find so we can reference and share our observations with you. Our in-depth Discovery seeks to identify the real value proposition of what you do, what you offer, and whom you offer it to, considering every touch point of your brand experience from the inside-out.

With this comprehensive understanding of your situation as the foundation, we form our core partnership with your organization. This allows us to identify the specific elements and characteristics defining your unique organization and customer experience. As your Core Partner, we work to evolve your brand around a lattice of Visionary Purpose, Brand Promise, Behaviors & Values, Operational Paradigm, and Brand Character. This lattice becomes the new core of your brand-planet upon which we help you build or evolve.

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