Would you know a great logo if you saw one? What qualities make a logo great? How can you tell if a logo is truly effective or not? A great logo makes a company memorable. A good logo should be simple, memorable, timeless, versatile, and appropriate for the company.
A simple logo allows for it to be easily recognized and understood. Good logos carry unique features without becoming overwhelming. Your logo can have elaborate features, but it should be simple enough to make a quick statement.
A memorable logo is achieved by accomplishing simplicity and appropriateness. For a logo to be memorable, it should be easily recognizable and appropriate. Your logo should make a statement about your company, so that people will continue to come back to you because of brand recognition.
A timeless logo is one that will endure the ages. When designing a logo, you should think, “Will the logo still be effective in 10, 20, or 40 years?” Trends come and go, so you want to create something that will be unique and stand out.
A versatile logo should be able to work across a variety of applications. The logo should be functional and designed in a vector format so that it is easily applicable to different mediums at any size.
An appropriate logo should be designed to fit the targeted audience. You have to pay close attention to what fonts and colors are going to be the most suitable. Different colors and shades have different effects on people.
What makes a logo great in YOUR opinion?