One of the all-time great political brands, Barrack Obama, adds another logo to its belt. Whether or not you agree with Obama or his spending plans, the decision to show results and bring more transparency to the government is noble and timely. Spending billions of dollars is scary, but seeing progress helps stomach that large sum a bit.
This new logo for the American Recovery and Reinvestment Act (ARRA) was developed in 4 days by Chicago-based Mode Project‘s creative director, Steve Juras, who collaborated on the Obama campaign’s “O” logo; and designers Aaron Draplin of Draplin Design Co. and Chris Glass of the design collective Wire & Twine.
In a recent article on The Moment, the author cites that this is far from the first government sponsored logo from the White House. Art Director Charles Coiner designed the blue eagle for Franklin D. Roosevelt’s Works Progress Administration (WPA) logo in 1935.
The new logo for the American Recovery and Reinvestment Act (ARRA) can be seen at Recovery.gov. Do you think the logo design hits the mark?