Show UPS Some Love

Whether you think it’s good or bad, you can’t help but stop and watch. I can easily see something like this in New Orleans near Jackson Square to go with the array of street performers already there. Well done UPS. Show your brand some love!



Why Did the Black Truck Turn White?

I have no idea. After a successful branding of a waste management company that is as synonymous with black as UPS is with brown, the SDT Waste truck is now white. I am amazed, stunned, and baffled by this change. Living in the New Orleans post-Katrina has had it’s ups and downs, but won of […]