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10/6

Show UPS Some Love

Whether you think it’s good or bad, you can’t help but stop and watch. I can easily see something like this in New Orleans near Jackson Square to go with the array of street performers already there. Well done UPS. Show your brand some love!

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5/15

Why Did the Black Truck Turn White?

I have no idea. After a successful branding of a waste management company that is as synonymous with black as UPS is with brown, the SDT Waste truck is now white. I am amazed, stunned, and baffled by this change. Living in the New Orleans post-Katrina has had it’s ups and downs, but won of […]

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