7/2

Basics on B2B Social Media: Maximizing the Investment

Since you now know what your social media company won’t tell you, let’s dig in to the basics of Social Media for Business-to-Business companies. This short article will help you start to decide if you will be doing the social media yourself (internally) or if you need to contact the pros. WHY you should be […]

10/14

5 REASONS 2 REBRAND

1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]

10/22

Using LinkedIn to Hook Your Professional Biz Network

With over 238 million professionals using LinkedIn, the business-minded social media site offers up an appealing avenue for reaching high-quality potential customers. The appeal is there, whether your online business operates in the business-to-business (B2) or business-to-consumer (B2C) arena. Once you’ve covered the basics of your business, such as installing an SDSL Internet connection and […]

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1/9

Fading Fast: What Causes A Successful Brand To Fail Over Time

As a brand marketing firm, we here at Design the Planet talk a lot about what it takes to make a brand successful, and the steps you should take to make a brand stick. However, it is just as important to understand the less-mentioned landmines that can cause an initially strong brand to falter. Some […]

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7/2

Social Media: How to Get The Biggest Bang Out of What You Share

Last week, the loyalty-management firm Aimia published a compelling new study about social media users that identified and differentiated six specific types of users, creating an argument for the idea that it is not about the consistency of your online presence, but rather how you go about targeting your particular brand audience. The study points […]

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10/12

The Good, The Bad, & The Ugly

Not to say the original Gap logo was good, but it was iconic and well-recognized. Here at Design the Planet, we are not surprised that Gap ventured off to a new logo because their classic logo was getting a bit stale. We never thought they’d come up with something so generic and off-the-wall. (Actually, according […]

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