1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]


Sales, Marketing, & Buyer Personas: The Trifecta of Optimal Brand Delivery

As a team member at Design the Planet, an award-winning brand marketing and design firm that specializes in building and improving franchise and multi-location brands, I help guide our clients through fleshing out their ideal buyer personas as an integral piece of the overall process of effectively connecting with their target audience. Building your buyer […]


Podcastic Links

I often get tired of my Spotify playlists and iTunes library. That’s when I turn to podcasts. Whether I’m driving, cooking or in the gym, podcasts are an excellent source of education and entertainment. Most are short enough to easily digest during daily tasks or on a break. For all of you iOSers, here’s a […]


Vehicle Wrap Advertising

Vehicle wraps are one of the most cost-effective ways to advertise your business. If done well, commercial vehicle wraps could be considered a blend of advertising and art, and they can create many memorable impressions. Vehicle wraps, or the vehicle graphics that we often see on trucks, buses, and vans, are one of the most […]



Two Kinds of Marketing!

Marketing is a big blanket term. To get your footing – here is the definition of Marketing: Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is […]