10/27

Defining a Brand Ambassador

What is an ambassador of a brand? EVERYTHING! If that sounds a little dramatic for you, that’s okay. It was a purposeful and comprehensive answer – just as your brand should be. Let’s define “EVERYTHING” further with just a few examples of brand ambassadors: Employees: Uniforms and personal appearance, attitude, and knowledge of your products […]

8/8

Vehicle Wrap Advertising

Vehicle wraps are one of the most cost-effective ways to advertise your business. If done well, commercial vehicle wraps could be considered a blend of advertising and art, and they can create many memorable impressions. Vehicle wraps, or the vehicle graphics that we often see on trucks, buses, and vans, are one of the most […]

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10/12

The Good, The Bad, & The Ugly

Not to say the original Gap logo was good, but it was iconic and well-recognized. Here at Design the Planet, we are not surprised that Gap ventured off to a new logo because their classic logo was getting a bit stale. We never thought they’d come up with something so generic and off-the-wall. (Actually, according […]

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11/3

Brand Security

When you think security, what do you think of? Four out of five people I asked said “Brinks”. Guess what Brinks is doing? No, they’re not buying a stadium; they’re rebranding! I do not understand changing a powerful brand that has household name recognition. I flipped when I heard the Cingular brand was on it’s […]

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8/19

New Section for New Orleans Logos

We decided to add a new section to our blog about New Orleans Logos. Basically, we will share some of our favorite logos that we see around New Orleans and give a brief description of why we like them and why they work. Don’t worry, we won’t be plugging our own logos; we actually will […]

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3/10

A New Jack in the Box

Jack in the Box, a national burger restaurant rarely found here in Louisiana, recently introduced their new logo by Duffy & Partners. (Old & new logos shown on the right). The new logo is definitely an update from the old balloon letters of yesteryear to the slick almost Web 2.0. A recent article on BNET […]

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5/15

The 3-Lettered Monster

ABC – what does it mean? I don’t know. What about another one; MLO? Another clueless answer. CVS? Strike three Why do companies name themselves three lettered acronyms? Maybe they do this to make graphic designers’ job harder or maybe it is to confuse consumers. Unless you have a brand that is a household name […]

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