Defining a Brand Ambassador

What is an ambassador of a brand? EVERYTHING! If that sounds a little dramatic for you, that’s okay. It was a purposeful and comprehensive answer – just as your brand should be. Let’s define “EVERYTHING” further with just a few examples of brand ambassadors: Employees: Uniforms and personal appearance, attitude, and knowledge of your products […]



1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]



What a Bad Logo Will Cost You

Sometimes when we quote a logo redesign or identity package update people are surprised - surprised at what a great logo can cost. I can explain until I'm blue in the face why you need a professionally designed logo and why you should find a company you admire to develop one (and pay them a reasonable sum of money to create one), but somehow people still doubt what a great logo is worth. So, to make my point another way, I'll explain what a BAD Logo will cost you.



Going Back in Time

After the Gap fiasco a week ago, another company shows off their rebrand in the form of a logo design.  DoubleTree has unveiled their new logo. I am fine with the new logo, I like the intertwined “D” and trees and the new brown look. According to the Brand Channel, the company said the new […]



New Orleans Logos – Premium Parking

I know we promised not to spotlight our clients in the New Orleans Logos section of our website, but this is not a design client for us. We actually just recoded & cleaned up Premium Parking’s website and helped them with some web marketing so we think the logo still counts. Premium Parking’s logo reminds […]



New Orleans Logos – Hubig’s Pies

Not many things bring me back to my youth in New Orleans as a Hubig’s pie. It is a simple pleasure that one has to indulge on a few times a year. Regardless of your favorite flavor (mine is banana), a Hubig’s pie is a timeless treat and a part of New Orleans’ culture. You […]



New Orleans Logos – Tiptina’s

This is another legendary household name in New Orleans – Tiptina’s. Many locals just call it “Tips”. Tiptina’s is an Uptown New Orleans concert hall and music haven. I’m not sure where the banana comes from and the importance of it. A friend thinks the banana is a sign of luck or happiness. Regardless the […]



New Orleans Logos – Audubon Institute

Audubon Institute’s logo is one of my all-time favorite logos and I do not think the designer of the logo gets enough credit for it. (I’m not even sure who designed it.) This logo is one of the reasons I become a graphic designer. The logo captivates the spirit of the animals and the interaction […]



New Section for New Orleans Logos

We decided to add a new section to our blog about New Orleans Logos. Basically, we will share some of our favorite logos that we see around New Orleans and give a brief description of why we like them and why they work. Don’t worry, we won’t be plugging our own logos; we actually will […]