Disruptive! Disrupted! What does it all mean? And…can I make it work for my company?

There’s some new marketing jargon in town: the term is “Disruptive,” and, although applied to other disciplines since 1995, today marketers and entrepreneurs are using it in phrases like: “Create Disruptive Advertising!” “Disrupt your market before you are disrupted!” “I want our next website to be Disruptive to the market.” When my prospects and clients started […]