10/27

Defining a Brand Ambassador

What is an ambassador of a brand? EVERYTHING! If that sounds a little dramatic for you, that’s okay. It was a purposeful and comprehensive answer – just as your brand should be. Let’s define “EVERYTHING” further with just a few examples of brand ambassadors: Employees: Uniforms and personal appearance, attitude, and knowledge of your products […]

10/14

5 REASONS 2 REBRAND

1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]

5/7

DEATH TO THE TEMPLATE – ALL HAIL DIFFERENTIATION

The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you can’t answer this integral question about your company, you are missing the holy grail of marketing knowledge. DIF‧FER‧ENT (adj.) 1. Not alike in character or quality. 2. Not identical; separate or distinct. 3. Not ordinary; unusual. […]

8/8

Vehicle Wrap Advertising

Vehicle wraps are one of the most cost-effective ways to advertise your business. If done well, commercial vehicle wraps could be considered a blend of advertising and art, and they can create many memorable impressions. Vehicle wraps, or the vehicle graphics that we often see on trucks, buses, and vans, are one of the most […]

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2/28

The POWER of “BRAND”

At Design the Planet we eat, drink and speak BRAND. For us BRAND is all encompassing. Whether it’s a logo, website, a brochure, billboard or company uniform, everything that is associated with your company should be BRANDED.  But, keep in mind that BRAND is much more than a visual element, BRAND is also about the […]

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10/12

The Good, The Bad, & The Ugly

Not to say the original Gap logo was good, but it was iconic and well-recognized. Here at Design the Planet, we are not surprised that Gap ventured off to a new logo because their classic logo was getting a bit stale. We never thought they’d come up with something so generic and off-the-wall. (Actually, according […]

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7/30

Keeping Your Roots

One of the biggest complaints consumers have is that when a small company gets large and starts getting regional or national attention, the company sells their soul. You see this even more in the music industry when bands abandon their loyal, die hard fans and become commercial to sell more downloads & albums. Fans & […]

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