Buy a Restaurant or Bar Concept – or Make Your OWN?

Some Things to Know Consider… I came across the story of Ruth’s Chris Steakhouse the other day – it speaks of humble beginnings, Ruth’s desire to do “something” to put her kids through college, mortgaging her home, all to buy a business – Chris Steakhouse. We work with both kinds of Restaurant & Bar […]



Double Check

Double Check all Items that are printed for your establishment – Signs, Business Cards, Billboards, Menus, Napkins, Purchase Orders, Job Offers, etc. Or if you aren’t a person to manage the details have someone else take a second look and Double Check. Having a small text error probably isn’t a big deal – UNTIL – […]



Two Kinds of Marketing!

Marketing is a big blanket term. To get your footing – here is the definition of Marketing: Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is […]



Your Relationship with Your Toothpaste

Many times when I talk to an audience about branding, I tell them they have a relationship with their toothpaste. After getting a few chuckles, I proceed to convince them about this metaphor and about brand loyalty. Every time you go to the store, you make a conscious effort of what you buy and in […]



It’s All About the Relationships

We talk many times in branding and networking that it is more about the relationship than service, quality, delivery and even price. All those pieces make up the larger picture, the relationship. Clients and customers that have a relationship with your brand and not a transaction with your company will pay more, wait longer, put […]