Using LinkedIn to Hook Your Professional Biz Network

With over 238 million professionals using LinkedIn, the business-minded social media site offers up an appealing avenue for reaching high-quality potential customers. The appeal is there, whether your online business operates in the business-to-business (B2) or business-to-consumer (B2C) arena. Once you’ve covered the basics of your business, such as installing an SDSL Internet connection and […]


Vehicle Wrap Advertising

Vehicle wraps are one of the most cost-effective ways to advertise your business. If done well, commercial vehicle wraps could be considered a blend of advertising and art, and they can create many memorable impressions. Vehicle wraps, or the vehicle graphics that we often see on trucks, buses, and vans, are one of the most […]



Company Newsletters: A Deliverable Differentiator

Today, we live in the age of the e-blast- fast and economical, this convenient means of getting your message across is a popular trend that most companies employ to send out news, updates, product launches, and daily deals. However, e-blasting can be a double-edged sword, as its chief benefit can also be its greatest downfall: […]



Fading Fast: What Causes A Successful Brand To Fail Over Time

As a brand marketing firm, we here at Design the Planet talk a lot about what it takes to make a brand successful, and the steps you should take to make a brand stick. However, it is just as important to understand the less-mentioned landmines that can cause an initially strong brand to falter. Some […]



Avita Against AIDS Campaign-A Success!

Design the Planet handles all marketing and branding-related materials for this regional specialized pharmacy, and this year we were proud to launch the first annual “Avita Against AIDS” initiative. We developed a full-scale campaign that employed print and web materials and a Facebook voting competition to encourage awareness, community outreach, and donations in honor of […]




At Design the Planet we eat, drink and speak BRAND. For us BRAND is all encompassing. Whether it’s a logo, website, a brochure, billboard or company uniform, everything that is associated with your company should be BRANDED.  But, keep in mind that BRAND is much more than a visual element, BRAND is also about the […]