9/26

Video Marketing On A Budget: 3 Methods to Achieve Results

It’s likely you’ve heard by now that video marketing is the new sensation that’s sweeping the…well, globe! Recent data from Cisco anticipates that roughly 80% of all global Internet traffic will come from video content. In our current marketing environment, video content has become a necessity for many businesses attempting to reach their audience. What […]

10/14

5 REASONS 2 REBRAND

1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]

8/5

10 Best Marketing Practices for Attracting the Illusive Millennial Consumer

Millennial consumers, enabled through mobile and social digital technologies, are redefining what a Brand must offer to attract them and win them as customers. Today’s consumer is actively searching for Brands that align product value with corporate values. The following TEN BEST BRAND PRACTICES are proven to engage today’s Millennial consumer on their issues of Brand […]

5/7

DEATH TO THE TEMPLATE – ALL HAIL DIFFERENTIATION

The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you can’t answer this integral question about your company, you are missing the holy grail of marketing knowledge. DIF‧FER‧ENT (adj.) 1. Not alike in character or quality. 2. Not identical; separate or distinct. 3. Not ordinary; unusual. […]

5/2

Sales, Marketing, & Buyer Personas: The Trifecta of Optimal Brand Delivery

As a team member at Design the Planet, an award-winning brand marketing and design firm that specializes in building and improving franchise and multi-location brands, I help guide our clients through fleshing out their ideal buyer personas as an integral piece of the overall process of effectively connecting with their target audience. Building your buyer […]

dome