10/27

Defining a Brand Ambassador

What is an ambassador of a brand? EVERYTHING! If that sounds a little dramatic for you, that’s okay. It was a purposeful and comprehensive answer – just as your brand should be. Let’s define “EVERYTHING” further with just a few examples of brand ambassadors: Employees: Uniforms and personal appearance, attitude, and knowledge of your products […]

10/14

5 REASONS 2 REBRAND

1. Keep your brand “fashionable” Consumers look for what’s new and different. Like fashions, a brand can become dated. With old packaging, colors, fonts and style it could be time to do that makeover. If sales have gone down, take a look at your brand and packaging versus what the competition is sporting. How do […]

8/5

10 Best Marketing Practices for Attracting the Illusive Millennial Consumer

Millennial consumers, enabled through mobile and social digital technologies, are redefining what a Brand must offer to attract them and win them as customers. Today’s consumer is actively searching for Brands that align product value with corporate values. The following TEN BEST BRAND PRACTICES are proven to engage today’s Millennial consumer on their issues of Brand […]

5/7

DEATH TO THE TEMPLATE – ALL HAIL DIFFERENTIATION

The question is not IF you are different, but HOW you are different. Whether you are a franchise brand, multi-location brand, single-location brand or strictly an online brand, if you can’t answer this integral question about your company, you are missing the holy grail of marketing knowledge. DIF‧FER‧ENT (adj.) 1. Not alike in character or quality. 2. Not identical; separate or distinct. 3. Not ordinary; unusual. […]

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9/17

Nacho Mama’s “Cinco de Mama”

Nacho Mama’s is a fun and festive restaurant that works hard to produce great food and good times, while keeping people coming back for more through their attention to flavor and hospitality. For a restaurant that’s used to being unique, Nacho Mama’s annual Cinco de Mayo celebrations weren’t standing out despite offering live bands, contests, and special prices.

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5/2

Differentiate like U-Haul

U-Haul moving trucks – fun or pure marketing genius? We’ve all seen them, they’re hard to miss on any road trip. You probably even look for them, trying to find the one from your hometown. I’ve even seen U-Haul trucks on Roadtrip Bingo games. Making people look for these fun, iconic trucks is only part […]

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