An Internet Showdown!

In case you haven’t been keeping up with the tech news over the last few months, Google and Apple have been duking it out over the direction they see the web heading. It seems that Apple is more and more interested in determining how content will flow through its tubes. It claims that Adobe’s Flash […]



5 Branding Secrets of Apple & Lady Gaga

I recently found a great article on that epitomizes building a brand community and how to cater to that community. The article entitled Five Branding Secrets of Lady Gaga & Apple, go through how the eccentric singer and the innovate computer company create their brands. 1) Cultivate a Fanatical Fan Base: Fans of either […]