Rebranding

If tired and out of date branding is sucking the energy out of your business, or your marketing has stopped producing like it used to, rebranding can re-energize your business. Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.

Having helped numerous companies through their rebranding process, we have seen the challenges and the many benefits that can come from carefully orchestrated rebranding… here are a few:

Rebranding is good for the long-term health of a company. It requires key decision makers to look carefully at what the company is, what it was, and what it will become. That is never an easy task, and before you tackle a rebranding, make sure you apply a well-thought-out process to stay focused on what needs to be done, and don’t lose track of why you’re investing the time and energy into this project. You’ll also need a strong brand-immersion program to reorient the entire brand community once you’re done. The results of your effort will guide the culture and direction of your company for decades; let’s make sure it takes you to the right place.

Do you feel your business is ready for a Rebrand? Contact Us today to get started.