Marketing Calendar

Your marketing calendar is the tracking tool necessary for preventing you from becoming a reactionary marketer.

It should include all your initiatives, events, opportunities, duties and efforts so that nothing slips through the cracks for planning, assigning responsibilities, and budgeting. Without a marketing calendar to guide your annual efforts, you’ll most likely fall into the trap of reactionary marketing which wastes resources and time, and often generates very poor results (if any).

Using the findings and recommendations from the Discovery Stage Brand Base-Audit and your unique Guidance Report, we will guide you through the calendar building process, help you consider every possible detail, help in backdating activities, and even assist you in assigning task responsibilities to the appropriate members of your team.


At the end of your marketing calendar year, we’ll help you evaluate your marketing effectiveness to determine which initiatives and opportunities to carry over to next year, and which ones to scrap and replace. This is how effective marketing gets done. It’s a work in progress, and your marketing calendar must be the blueprint for all your on-going efforts.