It doesn’t matter if you have 10,000 prospects or 10, if you don’t have a system to move them along, track their progress, engage them in a meaningful way, and close the deals! Our state-of-the-art systems can help you turn prospects into customers. What is Marketing Automation?
Marketing automation refers to software and technologies designed for marketing departments and organizations to allow them to effectively market on multiple channels online (Examples: email, social media, websites, etc.). Marketing Automation in its broadest sense is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns. A marketing automation platform used well will streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
The beauty of the automation portion of this is that all this can be happening without your business development team doing anything. You can structure your website to have follow-up emails automatically go to prospects that download a white paper. You can also market prospects that have gone cold to re-engage them automatically. What many marketers consider simple email blasts in Constant Contact or Mail Chimp are actually powerful lead nurturing mechanisms that keep your company top of mind and positioned as an expert.
When it comes to Marketing Automation, it is not a “one size fits all” offering. For companies with one sales person or business developer, there is marketing automation to help fill the gaps of the “one woman show.” When you have a six person sales team, you have to bring together your website, CRM, email marketing, online advertising and a whole lot more. A perfect fit marketing automation system should generate qualified leads and send them to your sales team.
What is your CRM doing for you? The right Marketing Automation platform for your organization is a CRM on steroids that helps turn prospects into clients and clients into brand advocates for your company.