Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results, primarily through paid advertising, usually by “bidding” on specific adwords. These are ads that appear alongside search results in services like Google or Bing. The ads, often known by the term “pay-per-click ads,” come in a variety of shapes and sizes. Some are small, text-based ads, whereas others are larger visual advertisements that allow consumers to immediately see important information, such as price and reviews.
Why is Search Engine Marketing Important?
Unlike other ad media, SEM offers advertisers the opportunity to put ads in front of online consumers as they actively search for certain products and services, and at the moment they are ready to make the purchase. SEM starts with comprehensive keyword, or adwords, management strategy: identifying keywords that are relevant to the business and that prospective customers are likely to use when searching for the products and services. SEM ends with putting the right ad in front of the right person at the right time.
How Do We Use It to Benefit You?
At Design the Planet, we know how to make the most of your advertising dollar when it comes to Search Engine Marketing. Our key steps are identifying your target audience, writing for that target audience, and making the right keyword decisions when purchasing ads. We are also able to analyze and track your ad dollars, clicks, and the success of your SEM to make sure that each new ad is more successful than the previous.
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