Statistics show that less than 3% of visitors fill out forms on websites, meaning that 97% of the traffic generated from Pay Per Click campaigns, Search Engine Optimization (SEO), and other digital marketing could be considered wasteful. Using our Lead Tracking tool you can identify many of these “anonymous” visitors, tells salespeople what they are interested in, and provide contact information, such as email addresses and phone numbers.
Many marketers include website visitor tracking in with the term “marketing automation”. This method is knowing your prospect’s actions such as reading specific blog posts, clicking on emails, or downloading white papers. This generates a lead score so your business developers can call warm leads when they are ready to buy, instead of cold calling a list blindly. I know this sounds “big brother,” but companies do not get your important information like birthdays, credit card numbers, or social security numbers. It helps them tailor and personalize your experience. With our system, you can assign points based on a customized scale representing a prospect’s perceived value. You can then spend most of your time nurturing your hottest leads. Once a lead reaches his or her designated minimum score, an alert is sent to the sales team notifying them to take action.