Establishing and applying goals for every marketing tool and initiative is your defense against wasting resources and ensuring your brand evolution doesn’t happen by accident. The Guidance report generated from the Discovery or Brand Base-Audit provides brand marketing recommendations guided by your strategic goals and objectives.
If it doesn’t serve a strategic purpose, chances are, you don’t need to waste resources building it. Aligning branding goals with business growth can also help establish marketing budgets and determining staffing needs. If you don’t know where you want to go, then how do you determine which direction to go in? Set goals, and they will be your roadmap to success.