The Brand Base-Audit is our flagship service, and where many of our Core Partners begin with us. It’s designed to Discover and Define your company’s “true brand.” It identifies the brand characteristics and story that exists in spite of ownership, management, or your employees’ brand assumptions. Organizations needing a top-to-bottom objective-and-candid assessment of their client experience, and their marketing journey will want to begin here. Most organizations choosing to undergo the Brand Base-Audit process are also excited about the valuable recommendations we provide to help them to their next steps. To increase the effectiveness of this deep-dive research into your brand’s essence, each Brand Base-Audit is customized to suit your industry and your concerns, while focusing on your long term goals and short term needs.
There are many aspects to a bran. The findings produced by our proprietary Brand Base-Audit provide the basis for open and honest conversation about your company’s characteristics and value proposition and its competitive weaknesses and challenges to growth, while uncovering your opportunities to evolve. For organizations challenged by internal brand disconnect, the Discovery findings provide guidance for developing training and immersion tools needed to realign your team’s expectations and behaviors with the true brand character of your organization.
We lead with strategy, and the Brand Base-Audit is necessary to prevent brand disconnect… Both internally and externally. Once you understand the journey your prospects have to take in order to become a customer, developing your marketing and branding initiatives becomes much easier.
It’s invaluable for most Business-to-Business companies that are:
Contact us to find out more or to discover what the process might look like for your company.