In the video above, a local office supplier explains the benefits of doing business with them over the “Big Box” stores.
Explainer Videos – the next big thing… And yes you can probably afford it.
Short videos, 2D or 3D, and real video content are on the rise! Progressive companies will utilize videos to help inform and drive sales, create relationships, and engage customers and fans on a new level. It isn’t really a commercial as we have thought of them in the past. Because they are so focused, they can be an educational deep-dive into your company, a product, or your service offerings.
Here are a few ideas of how Short Explainer Videos help B2B and B2C companies:
Business to Business:
Videos explaining your process
Animated Graphics showing how you are better than your competition
Quick Sales video focused on one specific product
Snippets of video to use in social media
Business to Consumer:
Videos that share the “feeling” people get at your location, or with your product
Fun videos that share the story of the company (ie., why we do what we do)
Videos that explain the benefits of your product(s)
Video that shows how a product is used (instructional)
A video spotlight on the owner
Interested in learning how an Explainer Video can benefit your company?