Over the years, Jefferson Door Company has built a reputation predicated on family values, personalized service and top-quality products. As the company remains focused on these core values, a clear need arose to create a unified brand and messaging strategy. In 2008, the well-established company decided to partner with Design the Planet in an effort to better understand their brand, improve consistency and position the company for future success.
Jefferson Door Company already benefits from a great story and shared history with the community, and people identify with the local company in a positive way. Our role in creating a cohesive identity began with consolidating these positive attributes and shared history into a marketable and compelling look.
Once we were satisfied that our designs fully captured the Jefferson Door story, we developed several marketing assets:
Jefferson Door Company required a complete overhaul of their existing online presence. To ensure consistency, we used the same elements we designed for offline marketing collateral. Our work included building the visual elements that help showcase the products and projects of the company.
Additionally, a newly introduced “Learning Center” was constructed to offer customers free educational resources on a range of home-renovation topics. We also integrated the company’s social media channels, created a section for prospective employees to search for available careers, and highlighted the internal team.
“Back in 2008, we took the bold step of searching for a Design and Marketing Company for Jefferson Door. While this may not have been considered a very bold move for other companies, it was for us. At the time, our company was 49 years old. Over those 49 years, we had never refreshed our logo nor our delivery truck design. Our website was homemade and our literature consisted of hand-drawn tracings. To say that we resisted change would be an understatement. At this time in our history, however, we knew it was time to breathe new life into our brand. These were post-Katrina days when new, lean, energetic start-ups were coming into the market as well as new contractors taking advantage of the building boom. We needed a marketing and branding strategy that let people know that we weren’t a tired, old company, but instead a strong, vibrant company with staying power and history. To execute this goal, we chose Design the Planet.
We chose Design the Planet by studying the portfolios of other design and marketing companies in the New Orleans Area. Not only did their portfolio stand out in terms of aesthetics, but outside consultation revealed their coding to be the most sound and advanced among the group we studied. Our first project with Design the Planet was a new website and logo redesign. To do this Adrienne and her team visited our facility and met with us several times in order to truly understand our business and what needed to be achieved with our new site. They also understood that we wanted to build on our history, not abandon it. They used their creativity and outside perspective to create an attractive website and logo that accurately represented Jefferson Door and set the tone for where we wanted to take the company.
Since then Design the Planet has designed for us a new moulding brochure featuring three-dimensional drawings of our mouldings, marketing brochures and flyers, as well as print advertisements. Our latest redesign has been on our delivery trucks, which now feature full body wraps displaying various products that we sell. The positive feedback that we have received on our new truck design has been overwhelming. Our trucks are truly rolling billboards for our company.
Design the Planet has encouraged us to think differently about what marketing is and how we should present ourselves. Doors and Molding and Custom Cabinets can be viewed as a commodity and we don’t want to become a commodity. I’m the third generation of Van Dervorts to own and operate Jefferson Door and I want to be able to pass the business onto the next generation. To do that we have to grow the business, maintain solid vendor relationships, and have a solid brand.”
– Chris Van Dervort, Jefferson Door
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