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Our Processes

For almost twenty years, Design the Planet has been building, or in some cases perfecting, Business brand marketing programs. There’s no problem we haven’t seen. No issue we can’t help you overcome with the right strategy and best-in-class creative implementation.

We’ve helped up-and-coming companies who are frustrated because they can’t seem to target the clients they really want. We’ve also worked with established companies who, while still vibrant and relevant, are being held back by brand identities that make them look stodgy and out of touch.

Here is our process – this is how we get it done:

 

discovery

Discovery

We start every project with Discovery (this entails either a full Brand Audit or Discovery), which allows us to get to know your business, your specific challenges, your competitive marketplace, what you’re trying to achieve and your sense of urgency.

 

guidance

Guidance

Based on our findings during Discovery, we develop and refine strategies to reach your goals, and then design the game plan for System Design to begin.

 

System Design

System Design

This phase includes designing and building everything we need to build out your marketing toolkit (i.e. identity, website, proposals, advertising, targeted campaigns, displays and collateral, and much more).

 

gotime

Go Time!

Once the tools are created, it is time to put them to use. This phase may include launch events for your new website or corporate culture, brand immersion for your field team members, or initiating a multi-channel, high-touch marketing campaign to attract prospective buyers in a new market. We can either facilitate all of it or hand it off to your in-house marketing team.

 

navgiation

Navigation

Your work isn’t done once you hand over the keys to a new client, and neither is ours. We work with your team to implement ROI tracking that measures the success of the new strategies and tools we put in place. This helps us refine our tactics, tools, and budget to ensure you reach your goals. After all, our work is all about YOUR ROI!

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