Just after Lent, we launched another campaign for Nacho Mama’s Mexican Grill –  Cinco de Mama.

We work with our clients to not just advertise an event, but to OWN the event. By owning the event, no one can touch them and Nacho Mama’s becomes the place to celebrate Cinco de Mayo, or in this case Cinco de Mama. The celebration is at all 3 of Nacho Mama’s locations, each with their own band – Los Po-Boy-Citos on Magazine, Bag of Donuts at Elmwood, and The Revivalists playing at the Gentilly location near UNO.

To promote this spectacular event, we developed an event logo and updated the look of their mama. The event was publicized in different publications including Where Y’at and Gambit, on table tents in the restaurants, billboards, the jumbotron at the Voodoo football games, radio commercials, and an event website – CincoDeMama.com. Leading up to the big day, Nacho Mama’s offered drink promotions and a chance to be a VIP at the event.

Listen to our radio spots: Countdown to Cinco and Event Announcement.