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AMP vs. ESP

A comparison of marketing automation’s easy-to-learn functions with Email service providers (ESP) such as MailChimp, ConstantContact and Vertical Response.

Generating More Leads

CRMMA
Importing lists of contacts
VisitorID for identifying anonymous web traffic
Dynamic form fields for building complete contact profiles
Third-party and native-form integration
Simple CSS adoption to make your forms blend in
Automatically connect on social media
Qualify leads based on position in sales cycle
Schedule an email to a single contact for future delivery

 

Driving Sales

CRMMA
CRM integrations
Easy-to-use email designer
Notification sent to sales team of a leads online activity
Automatically segment your leads based on their behavior
Targeted messages for near one-on-one communication
An illustrated timeline of all emails each contact received
Increased engagement with segmented messages

 

Proving ROI

CRMMA
Open rate and click through rate tracking
Website behavior reports
Identification of contact’s position in sales process
Online and offline monitoring of leads activity
Automatic return on investment calculations