Make My Brand Bigger

You know it’s easier to just rip off the band-aid with a quick swipe so I’ll start with a statement that may hurt a bit – you’re logo is not your brand and you do not build your brand by making you logo bigger. Maybe you have heard of brand marketing and know the importance of […]



WEB 2.0

Web 2.0 is the next generation of the web that allows users to dictate content. Traditionally, the newspaper editor spick the headlines and Hollywood executives tell you what movies to watch. With this next generation of websites, you and your friends, along with everyone else on the internet, will be able to pick what you […]



What to do? Oh, what to do?

We get asked all the time, “What one form of advertising should I do?” Our usual answer is, “More than one.” In many cases, any combination of multiple mediums of advertising will help expose your brand and bring customers through your doors. No single form of advertising will be a catchall way to reach your […]



I told you it is red!

Just the other night, my wife was watching the recap of The Oscars? and the hosts were commenting on Katherine Hiegel’s fire engine red dress. The next day, the newspaper spotlighted Katherine Hiegel’s candy apple red dress. What! Which is it, fire engine red or candy apple red? Well, it’s both. How is this atrocity […]



What the Favicon?

Don’t feel bad if you’ve never heard of it; “favicon” is a bit technical for most and it is a small item that is easily overlooked. You have probably seen hundreds of favicons in the past few years and never knew it or at least did not know what it was called. Favicon is short […]



Keepin’ It Real

Why a logo redesign? Simply, things change. Times change. Fashion changes. Hopefully, your business has changed. Are things really the same now as they were when your business opened its doors? Doubtful, even if you have only been in business for a year or two. Think about it, twenty years ago you didn’t have email. […]



The Web Authority. (or … Is Your Website the Prom Queen?)

So, why is your website not number one? I’m talking about the coveted number one spot in Google and Yahoo for all of the keywords and key phrases that pertain to your business. For starters, you are not the only one that wants that top spot. Being on top of the mountain for a few […]



Understanding the Terminology

The design process uses an entirely different lexicon than many other fields, which can cause confusion if you aren’t familiar with the common terminology of our industry. To help you attain a general understanding of the terms used in the design industry, we have created this glossary to introduce you to some common words and […]



Why Change a Good Brand?

Leading up to the re-brand of our company this year, several people told me that they liked the old identity and they loved the old web site, so why would I want to change something that was successful? I shared my reasons for updating the Design the Planet brand with them, and I’d like to […]