I told you it is red!

Just the other night, my wife was watching the recap of The Oscars? and the hosts were commenting on Katherine Hiegel’s fire engine red dress. The next day, the newspaper spotlighted Katherine Hiegel’s candy apple red dress. What! Which is it, fire engine red or candy apple red? Well, it’s both. How is this atrocity […]



What the Favicon?

Don’t feel bad if you’ve never heard of it; “favicon” is a bit technical for most and it is a small item that is easily overlooked. You have probably seen hundreds of favicons in the past few years and never knew it or at least did not know what it was called. Favicon is short […]



Keepin’ It Real

Why a logo redesign? Simply, things change. Times change. Fashion changes. Hopefully, your business has changed. Are things really the same now as they were when your business opened its doors? Doubtful, even if you have only been in business for a year or two. Think about it, twenty years ago you didn’t have email. […]



Understanding the Terminology

The design process uses an entirely different lexicon than many other fields, which can cause confusion if you aren’t familiar with the common terminology of our industry. To help you attain a general understanding of the terms used in the design industry, we have created this glossary to introduce you to some common words and […]



Why Change a Good Brand?

Leading up to the re-brand of our company this year, several people told me that they liked the old identity and they loved the old web site, so why would I want to change something that was successful? I shared my reasons for updating the Design the Planet brand with them, and I’d like to […]