Video is a great medium for telling stories, giving rise to the explainer videos in marketing. They are online marketing videos that explain a company’s product or service in a short succinct presentation. This online presentation has a narrower focus than traditional brand videos.
The most popular types of videos tend to fall into three categories: live action with actors, animated using engaging characters, and “whiteboard” animation, where information and objects are drawn and erased as if on a whiteboard. Explainer videos are often placed on a landing page, a website’s home page, or a prominent product page within the site. These types of videos have become extremely popular with consumers and digital marketers alike.
Why is are Explainer Videos Important?
They are considered very effective because they combine audio and visual stimulus to explain concepts (brands) in simple and understandable ways. Instead of a company’s marketing engagement being limited to only text, images, or audio to communicate, explainer videos utilize all three to create a memorable brand message, which is proven to increase message retention.
How Do We Use Them to Benefit You?
Nothing sells a product like seeing it in action. As marketers, we are well versed in telling our client’s stories, our videos will explain and illustrate your product, service, brand, or concept, and SHOW the world who you are and what you do. As the saying goes, seeing is believing and compelling explainer videos will inspire your viewers.