Social media management is the process of managing a company’s online presence—on social media platforms. Current platforms include: Facebook, Instagram, LinkedIn and Twitter. Management can include: creating, publishing, and analyzing content posted for the company. In addition, social media management includes engaging and interacting directly with social media users.
Why is Social Media Management Important?
Why engage in social media management? Social media has proven to be a cost-effective marketing initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even paid advertising offers a profitable channel for reaching an audience and building an online following. Depending on the social media platform, a company can network with users across the globe or reach niche audiences. A marketing initiative can be tailored to a specific audiences within each of the social networks. Traditional marketing and advertising can’t match the reach or the price of social media marketing.
Why else is active social media important? Your fans are on many social media apps. They need to hear from you on a regular basis, not every three months. Being active on social channels keeps your brand top-of-mind and it is cheaper then delivering a postcard.
How Do We Use Social Media Management to Benefit You?
If it seems like there’s a new social media avenue every week, it’s because there is. We’ve been in the game long enough to recognize the valuable of social media channels and maximize returns from each. As your ambassador to the world of social media, we take the hassle out of your hands completely. We become the voice of your brand and make sure you look and sound great on social media.
For many of our clients, we help them do a better job on social media. We take great photos. We edit video into small socal bite-sized chunks, and write specific and robust content. As a result, audiences grow, sales are made, and clients are happy.
