What is it?

Video is a great medium for telling stories, giving rise to the “explainer” video in marketing. Explainer videos are short online marketing videos used to explain a company’s product or service.

The most popular explainer videos tend to fall into three categories: live action with actors, animated using characters, and “whiteboard” animation where information and objects are drawn and erased as if on a white board. Explainer videos are often placed on a landing page, the website’s home page, or a prominent product page. These types of videos have become extremely popular with consumers and digital marketers alike.

Why is it Important?

Explainer videos are considered very effective because they combine audio and visual stimulus to explain concepts (brands) in simple and understandable ways. Instead of a company’s marketing engagement being limited to text, images, or audio, explainer videos utilize all three to create a brand message, which is proven to increase message retention.

How Do We Use It to Benefit You?

Nothing sells a product like seeing it in action. As marketers we are well versed in telling our client’s stories,  our explainer videos illustrate your product, service, brand or concept and SHOW the world who you are and what you do.

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