A successful social media strategy for marketing is so much more than posting tweets and liking photos. Reaching an audience through social media requires a sound strategy: a blueprint of how to maximize engagement and interactions across social media platforms in order to achieve a company’s obje
ctives. The objectives can include generating new leads, raising brand awareness, building social media communities around a brand, and creating viral effects (get existing customers to help get more new customers through sharing and reposting, which is free organic marketing.)
Developing a successful strategy requires answering a few critical questions. What are the company goals, aims, proposes, and desired outcomes?
What is the target audience? Description, interests, media preferences, content preferences, etc. What value can the products and services provide? Audience needs, desires, problems, requirements. Where does the target audience tend to “hang out?” Social media platforms to explore include Facebook, LinkedIn, Pinterest, Twitter, LinkedIn, Instagram, TikTok, etc.
Why is a Social Media Strategy Important?
The right strategy enables a business to build relationships with customers, not just sell specific products and services. Social media offer tools and methods to facilitate conversations between stakeholders, share information, and collaborate, but more importantly, they builds strong relationships that are necessary for a successful online branding these days.
How Do We Use It to Benefit You?
A social media strategy is not about smoke-and-mirrors and selling to your brand community. Mostly it is about having a few goals and then making a plan to have an honest conversation with your current and prospective clients. But you really need a complex planned strategy?
We have found that without a clear strategy and goals, social media channels can get “off brand” or “off topic” or just plain-old run out of things they want to say. We always have a lot to say and can be your voice on social media!
